like showing the good jam to the man choking on the dry bread Tue, 02 Jun 2020 12:34:19 +0000 en-GB hourly 1 /mcdonalds-sauce-dispenser-is-the-greatest-product-ever/ Thu, 27 Jul 2017 20:16:00 +0000 /?p=770

OK, that’s a bold statement! I guess I should elaborate. Like a lot of teenagers, I worked in a Maccies one summer and I was struck by how awesome the sauce dispenser was. Basically, it’s a funnel attached to a handle with a trigger. Pulling the trigger releases 5 dots of ketchup in a quincunx […]]]> /stop-being-a-douchebag-ego-and-the-development-crew/ Thu, 06 Jul 2017 09:57:52 +0000 /?p=700

At the end of my third year of high school, the lockers were cleared out and any unclaimed stuff was up for grabs. I inherited a copy of Use Your Illusion II on vinyl – only one of the two LPs (I still have it today) and I bloody loved it. I was 13 years […]]]> /5-reasons-people-read-articles-with-numbers-in-the-title-2/ Thu, 28 Apr 2016 15:01:43 +0000 http://www.scrummable.com/?p=460

Using numbers in the title of a blog post is an excellent way of giving the (potential) reader an estimate of article length. 6 reasons… will take less time to read than 22 reasons… The nerds behind blogging platform Medium determined that the ideal blog post length is 7 minutes. This doesn’t mean you should […]]]> /why-is-a-soap-bubble-round-or-when-and-where-to-use-square-bubbles/ Mon, 29 Feb 2016 10:11:55 +0000 http://www.scrummable.com/?p=416

The laws of physics, those undeniable laws of the universe that we can’t help but abide by, make round soap bubbles. They make green grass and wet water and rainbows that can only be seen between 40 and 42 degrees. These are templates crafted over millennia that just simply work. Flippantly, websites are the same. […]]]> /micro-interactions-to-delight-and-annoy/ Thu, 28 Jan 2016 13:00:15 +0000 /?p=781

Can your UI harm your UX? Let's find out...]]> /the-build-triangle-understanding-limitations/ Sun, 24 Jan 2016 11:09:52 +0000 http://www.scrummable.com/?p=406

In an ideal world, everything we build would be perfect – gorgeous code, on time, and under budget but most of us don’t live in a Disney utopia. Unfortunately, the real world chips away at our resolve and something has to give. Part of good stakeholder management is managing expectations and part of managing expectations […]]]> /cant-see-the-wood-for-the-trees/ Mon, 07 Sep 2015 11:46:16 +0000 http://www.scrummable.com/?p=340

Long, long ago in a galaxy far, far away, websites ran the gamut from the bland to the Flash™-y and everyone wanted to make them better. Way back in them olden days, there were so many ways to improve the hideousness that some websites were, and so the web design industry flourished. Everyone clamoured for […]]]> /mnmlsm-simplify-simplify-some-more-then-start-simplifying/ Wed, 05 Aug 2015 12:32:50 +0000 http://www.scrummable.com/?p=322

Minimalism is an interesting thing – far from meaning as stark as possible, minimalism is the idea of removing anything unnecessary for base level functionality. Imagine a human face. Now remove all of the details you can until it still resembles a human face. If, for example, you took the eyes out and it looks […]]]> /backdoor-action-the-death-of-the-homepage/ Wed, 22 Jul 2015 13:20:02 +0000 http://www.scrummable.com/?p=206

Google (other search engines are available) loves content. There’s a whole industry (or at least a facet of digital marketing) that has sprung up around Content Marketing that puts emphasis on copy-rich pages to draw consumers in. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to […]]]> /the-more-you-are-of-the-moment-the-quicker-you-are-of-the-past/ Wed, 18 Mar 2015 19:43:41 +0000 http://www.scrummable.com/?p=104

Everyone who ever got that haircut in high school just wanted to be cool. Look back at photos of some of the decisions you made in the name of “fashion” and you’ll understand the title of this article. We’re talking about the downside of cutting-edge technology. Bleeding-edge tech is cool! As a self-confessed tech nerd, […]]]> /design-fatigue-when-bored-doesnt-mean-boring-2/ Thu, 12 Feb 2015 09:53:45 +0000 http://www.scrummable.com/?p=123

Jakob’s Law states that visitors to your website spend most of their online time on other peoples websites. Who spends the most time on your website? – you do. Whether you’re the developer, designer, or MD, no-one spends as much time on your site as you think they do (or wish they would). This leads […]]]> /mobile-first-is-the-future-of-web-design/ Sat, 06 Dec 2014 21:48:57 +0000 http://www.scrummable.com/?p=14

One of the main issues I have come across in the last three years of building marketing emails is that mobile responsive versions of emails are treated as an after-thought. Often a highly talented designer draws up a beautiful desktop version and then it is left to the interactive developer to whittle away at the […]]]>