like showing the good jam to the man choking on the dry bread Fri, 08 Sep 2017 16:11:54 +0000 en-GB hourly 1 /mcdonalds-sauce-dispenser-is-the-greatest-product-ever/ Thu, 27 Jul 2017 20:16:00 +0000 /?p=770

OK, that’s a bold statement! I guess I should elaborate. Like a lot of teenagers, I worked in a Maccies one summer and I was struck by how awesome the sauce dispenser was. Basically, it’s a funnel attached to a handle with a trigger. Pulling the trigger releases 5 dots of ketchup in a quincunx […]]]> /dunka-chunka-snunka-bunka-hollyoaks-or-constructing-a-user-centered-product-roadmap/ Fri, 16 Sep 2016 09:07:03 +0000 /?p=636

Hands up who loves Hollyoaks?! Yes… I’m aware I may be in the minority here, outside of the scores of teenagers regularly getting their fix of the drama unfolding in the North Westerly town each day post-school. However, as much as the majority of the adult population may dismiss the overly dramatic soap as the […]]]> /5-reasons-people-read-articles-with-numbers-in-the-title-2/ Thu, 28 Apr 2016 15:01:43 +0000 http://www.scrummable.com/?p=460

Using numbers in the title of a blog post is an excellent way of giving the (potential) reader an estimate of article length. 6 reasons… will take less time to read than 22 reasons… The nerds behind blogging platform Medium determined that the ideal blog post length is 7 minutes. This doesn’t mean you should […]]]> /micro-interactions-to-delight-and-annoy/ Thu, 28 Jan 2016 13:00:15 +0000 /?p=781

Can your UI harm your UX? Let's find out...]]> /cant-see-the-wood-for-the-trees/ Mon, 07 Sep 2015 11:46:16 +0000 http://www.scrummable.com/?p=340

Long, long ago in a galaxy far, far away, websites ran the gamut from the bland to the Flash™-y and everyone wanted to make them better. Way back in them olden days, there were so many ways to improve the hideousness that some websites were, and so the web design industry flourished. Everyone clamoured for […]]]> /backdoor-action-the-death-of-the-homepage/ Wed, 22 Jul 2015 13:20:02 +0000 http://www.scrummable.com/?p=206

Google (other search engines are available) loves content. There’s a whole industry (or at least a facet of digital marketing) that has sprung up around Content Marketing that puts emphasis on copy-rich pages to draw consumers in. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to […]]]> /the-more-you-are-of-the-moment-the-quicker-you-are-of-the-past/ Wed, 18 Mar 2015 19:43:41 +0000 http://www.scrummable.com/?p=104

Everyone who ever got that haircut in high school just wanted to be cool. Look back at photos of some of the decisions you made in the name of “fashion” and you’ll understand the title of this article. We’re talking about the downside of cutting-edge technology. Bleeding-edge tech is cool! As a self-confessed tech nerd, […]]]> /mobile-first-is-the-future-of-web-design/ Sat, 06 Dec 2014 21:48:57 +0000 http://www.scrummable.com/?p=14

One of the main issues I have come across in the last three years of building marketing emails is that mobile responsive versions of emails are treated as an after-thought. Often a highly talented designer draws up a beautiful desktop version and then it is left to the interactive developer to whittle away at the […]]]>