User Experience

OK, that's a bold statement! I guess I should elaborate. Like a lot of teenagers, I worked in a Maccies one summer and I was struck by how awesome the sauce dispenser was.
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  • 4 minute read

Hands up who loves Hollyoaks?!
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Using numbers in the title of a blog post is an excellent way of giving the (potential) reader an estimate of article length. 6 reasons... will take less time to read than 22 reasons... The nerds behind blogging platform Medium determined that the ideal blog post length is 7 minutes. This doesn't mean you should treat this as Gospel because blah blah blah blah.
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Can your UI harm your UX? Let’s find out…


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Long, long ago in a galaxy far, far away, websites ran the gamut from the bland to the Flash™-y and everyone wanted to make them better. Way back in them olden days, there were so many ways to improve the hideousness that some websites were, and so the web design industry flourished. Everyone clamoured for the best website - chasing the elusive 'best' like a dog chasing cars.
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Google (other search engines are available) loves content. There's a whole industry (or at least a facet of digital marketing) that has sprung up around Content Marketing that puts emphasis on copy-rich pages to draw consumers in.
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Everyone who ever got that haircut in high school just wanted to be cool. Look back at photos of some of the decisions you made in the name of “fashion” and you’ll understand the title of this article. We’re talking about the downside of cutting-edge technology.
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One of the main issues I have come across in the last three years of building marketing emails is that mobile responsive versions of emails are treated as an after-thought. Often a highly talented designer draws up a beautiful desktop version and then it is left to the interactive developer to whittle away at the design to create the “mobile version”.
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