Scrummable

  • 5 minute read

The Death of the Author is a postmodernist essay published in 1967 by the French literary critic Roland Barthes.
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OK, that's a bold statement! I guess I should elaborate. Like a lot of teenagers, I worked in a Maccies one summer and I was struck by how awesome the sauce dispenser was.
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When Pokémon Go was launched in July 2016 it took the mobile games world by storm. Smashing previous download records, the app leveraged the features of your standard smartphone to provide an excruciatingly simple augmented reality style gaming experience, allowing anybody to become their own Ash Ketchum, running around like a lunatic catching critters.
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Kevin McAllister loves pizza. What adventures he went on, and all because of a delicious cheese pizza!
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At the end of my third year of high school, the lockers were cleared out and any unclaimed stuff was up for grabs. I inherited a copy of Use Your Illusion II on vinyl - only one of the two LPs (I still have it today) and I bloody loved it. I was 13 years old and the edgy bluesy riffs with rude lyrics full of swearing really appealed to me.
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Jack Reacher is pretty fabulous. If anyone reading this has read a Jack Reacher novel, or watched one of the Jack Reacher films, you'll be aware of the awesomeness of Jack Reacher. Jack Reacher.
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Ok, so I have a confession: I'm sick and tired of agile. I've had enough.
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  • 4 minute read

Hands up who loves Hollyoaks?!
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Using numbers in the title of a blog post is an excellent way of giving the (potential) reader an estimate of article length. 6 reasons... will take less time to read than 22 reasons... The nerds behind blogging platform Medium determined that the ideal blog post length is 7 minutes. This doesn't mean you should treat this as Gospel because blah blah blah blah.
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The laws of physics, those undeniable laws of the universe that we can't help but abide by, make round soap bubbles. They make green grass and wet water and rainbows that can only be seen between 40 and 42 degrees. These are templates crafted over millennia that just simply work.
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Can your UI harm your UX? Let’s find out…


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In an ideal world, everything we build would be perfect - gorgeous code, on time, and under budget but most of us don’t live in a Disney utopia. Unfortunately, the real world chips away at our resolve and something has to give. Part of good stakeholder management is managing expectations and part of managing expectations is acknowledging limitations.
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  • 7 minute read

Who likes following orders? Better yet, who likes following orders blindly?
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Long, long ago in a galaxy far, far away, websites ran the gamut from the bland to the Flash™-y and everyone wanted to make them better. Way back in them olden days, there were so many ways to improve the hideousness that some websites were, and so the web design industry flourished. Everyone clamoured for the best website - chasing the elusive 'best' like a dog chasing cars.
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Minimalism is an interesting thing - far from meaning as stark as possible, minimalism is the idea of removing anything unnecessary for base level functionality. Imagine a human face. Now remove all of the details you can until it still resembles a human face. If, for example, you took the eyes out and it looks wrong, stick them back in. Once you've finished you have minimalism. Buildings, paintings, web design can all implement (and benefit from) minimalism. So can code.
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Everyone understands the importance of being able to predict the future. And as software teams, we’re asked to do this a lot. Like it or not, there’s any number of stakeholders working with, or affected by, your project, and one of the things they’re going to be particularly concerned about is the delivery date. It’s an inevitable part of the software development process. Sometimes, they’re the people paying for it. Sometimes, they’re the people marketing it. Sometimes, whether you get paid or not depends on it.
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Google (other search engines are available) loves content. There's a whole industry (or at least a facet of digital marketing) that has sprung up around Content Marketing that puts emphasis on copy-rich pages to draw consumers in.
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Tony Soprano is a badass. He’s the epitome of power, charm, 'New Joy-sey' mafioso cool. Under his leadership, the New Jersey family grew in power to the point that it reckoned with the New York mob, which (irrespective of divided opinion on what really happened at the end of season 6) is a pretty impressive accomplishment in anyone’s book.
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Everyone who ever got that haircut in high school just wanted to be cool. Look back at photos of some of the decisions you made in the name of “fashion” and you’ll understand the title of this article. We’re talking about the downside of cutting-edge technology.
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This is my test customised excerpt for this post. It should give people a rough idea what the article is about.


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One of the main issues I have come across in the last three years of building marketing emails is that mobile responsive versions of emails are treated as an after-thought. Often a highly talented designer draws up a beautiful desktop version and then it is left to the interactive developer to whittle away at the design to create the “mobile version”.
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